A quick quiz:
The local ambulance company drums up business by...
a) Adopting and maintaining some of the local roads.
b) Sponsoring the annual Health Fair.
c) Pulling up alongside you when you're shooting down the highway as fast as you can go, cranking on the loudspeaker, booming "WHAT'S THE CAMERA FOR?", and attempting to carry on an involved conversation as you obviously try to make a left turn.
Any guesses?
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